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0104

Branding

Your name, made recognisable on every sign, box and screen.

  • Brand identity
  • Art direction
  • Packaging and labels
  • Campaign creative
  • Design systems

What you get

Identity systems built to hold up across signage, packaging, product and screen.

  1. 01

    Brand identity

    The mark, colours and type that make you recognisable.

  2. 02

    Art direction

    How your photos and films look, so they all belong together.

  3. 03

    Packaging and labels

    Boxes, bottles and labels that sell from the shelf.

  4. 04

    Campaign creative

    Posters, ads and social posts for a launch or a season.

  5. 05

    Design systems

    Written rules and ready files, so anyone can use the brand well.

Worked in

  • Photoshop
  • Illustrator
  • After Effects
  • InDesign
  • Figma

How it works

We are a branding agency in Dubai and Stockholm, creating logos, brand identities and packaging for businesses that want to be recognised. Most clients also need a website, and when they do, the same team builds it, so the brand looks the same online as it does on the shopfront.

How we build a brand identity

It starts with a free consultation about the business, its customers and its competitors, followed by a proposal with a fixed scope. We sketch the logo and colours, test them on what you actually use, from signs and packaging to social media, and refine them with you until the identity holds.

One mark, every surface

A brand system is only useful if it holds up in the real world: on a vehicle, a storefront, a booking form or a product label. So we draw it for the places it will actually be seen.

Packaging and labels

We also design packaging and labels, from a single product to a whole range. For Ella's we have designed well over 20 product labels since the start. In its range of nut and seed oils each label takes its colour from its own nut or seed, so they are easy to tell apart and clearly one family.

What you take away

Your logo in every format you need, colours, typefaces and a voice for how you write, gathered in guidelines with ready-made files. Your own team and any other supplier can then use the brand correctly as the business grows.

In our work

Questions

How does a project usually start?

With a free consultation to understand where the business is stuck, followed by a scoped proposal. We do not bill for a discovery workshop before we both understand the problem.

How is a project priced?

Fixed-scope projects are quoted per engagement after the consultation. Ongoing growth and systems work is quoted as a monthly retainer once the scope is clear.

What does a brand identity include?

A logo, colours, typefaces and guidelines for how to use them, with ready-made files for print and screen. If you need more, such as packaging, signage or campaign material, we include it in the proposal.

How long does a logo take?

It depends mostly on how many concepts and rounds of changes are needed, and whether the logo is part of a full identity. After the first conversation you get a timeline in the proposal, so you know when each step will be done.

Can you refresh an existing logo instead of starting over?

Yes. There is often something in an old logo that customers already recognise, and then we build on it. We go through what works before suggesting how much should change.

Other services

Most projects draw on more than one service.