Case study · Vegastaden Trafikskola

A new driving school, from logo to finished website

Logo, full brand identity, website design and development, SEO foundation and social templates for a new driving school.

The brief

Vegastaden Trafikskola was a new driving school entering a crowded market. It needed an identity that could be recognised on its cars, its signs and a phone screen, and a website built around the one thing students come to do: book a lesson.

What we made

Logo
Brand identity
Website design and development
SEO foundation
Social media templates

Strategy

First, what the school stands for

A new school has no reputation to lean on, so every shape and colour that follows answers to these.

Who it is for: New drivers looking for a serious school. They value clear guidance, flexibility and a professional place to learn.
What it stands for: Professionalism, safety and quality in every part of the training, so students feel secure, focused and ready for the driving test.
How it teaches: With structure, clear teaching and a calm manner, and guidance that lets each student progress at their own pace.
What sets it apart: Modern cars, flexible booking and a clear focus on quality.

The mark

The name, drawn as the road to a licence

InitialsV, S and T
Road markingThe journey to the licence
MovementDriving, and progress

V, S and T are the initials of Vegastaden Trafikskola. The S is drawn as a road. Its dashed centre line is the journey from the first lesson to a finished licence, and the small car is the driving that gets a student there.

With the name, the mark reads the same on a sign, a car door and a screen.

Colour

Forest greens, and one bright signal

Forest Shadow, Pantone 5535 C, carries the brand. The deep green reads as stable and professional. Nordic Green is the one saturated colour in the set.