The real cost of running a business on spreadsheets
A spreadsheet costs nothing until the business outgrows it. After that, every workaround built on top of it is a cost that never shows up on an invoice.
Insights
Short reads on how a business runs and gets found.
Each piece takes one problem we see again and again in small and mid-sized businesses, and says plainly what we would do about it.
Why a finished Google Business Profile still beats more ad spend
Before a local business raises its ad budget, it should finish the free profile Google already shows to people searching nearby. Many are only half done.
Why a clear process beats a clever one
A simple process the whole team follows does more for a business than a sophisticated one that only the person who built it understands.